Willamette Dental Unveils Comprehensive Rebrand to Reflect Its Unique Approach to Dentistry

Willamette Dental, formerly Willamette Dental Group, is excited to announce the launch of its new brand identity – introducing a revised name, new logo, brand visuals, and refined brand messaging strategy. This rebranding brings the company back to its roots – to the core purpose of being the dental solution for long-term health.

The new brand brings comfort and peace of mind to patients and partners that reflects their unique approach to oral health care. Willamette Dental prioritizes patient health by combining research-backed dental care with transparent insurance, resulting in affordable, quality care that promotes lifelong oral health. Their model sets out to do something different – to allow every patient to receive the care they need.

New logo

As a prominent representation of the company, the new logo embodies a commitment to whole-person health with the circle of “W”s. With its tri-color design, it references the three main pillars of the business – dental care, insurance and clinical leadership. The brand name tells plainly of its Pacific Northwest origins and industry.

New brand color palette

The brand’s new color palette speaks to its dynamic, inclusive and adaptable approach to delivering accessible solutions for oral health care. Prominent, calming green tones further reference a connection to its dental offices across the beautiful Pacific Northwest.

New brand photography

Portraits used in the updated company website and communications feature real employees, patients, and family members to show the diverse, real people they work with and care for.

Revised mission statement

The company’s new mission statement speaks to the heart of their purpose – To advance the standards of dental care through evidence-based methods of prevention and treatment.

“I am excited to bring the new Willamette to our patients, partners and employees. Everything we do is to achieve our vision of improving and maintaining long-term patient health. Our new brand will help us to deliver our solution to more in our communities and aid in our mission to advance dental care,” said Dr. Eugene Skourtes, CEO, President and co-Founder.

To learn more about Willamette Dental, its unique approach to dentistry and its mission, visit willamettedental.com.

About Willamette Dental

Founded in 1970, Willamette Dental operates nearly 50 dental offices across Washington, Oregon and Idaho and provides oral health care to over 430,000 members of its insurance plans. Its unique approach to dentistry combines evidence-based dental care, comprehensive dental insurance solutions, and clinical leadership to create a system that delivers patient-first care for better outcomes. Learn more at willamettedental.com.

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